Peter Birkeland founded the Birkeland Institute in 2000 to assist clients in creating break-through strategies, cultural change, and leadership development. Prior to founding the Birkeland Institute Peter worked with strategy guru Gary Hamel and in Accenture's change management practice.

Peter is a Director at Bridge Strategy Group, a consulting firm dedicated to helping clients rapidly improve their business performance. For more information, send an email to franchising@bridgestrategy.com.

He has been an assistant professor at Indiana University, a lecturer at the University of Chicago Graham School, and is currently adjunct professor of strategic management and organization at the Carlson School of Management, University of Minnesota, a top 25 business school. Peteršs book, Franchising Dreams, has won accolades from franchisors, franchisees, and academics and has earned him the reputation as the "franchising guru."

Read an interview with Peter Birkeland